Fletum is a comprehensive Revenue Operations and Intelligence (RO&I) platform designed to help businesses maximize revenue and enhance customer engagement. It achieves this by integrating data from various sources, providing real-time insights, and automating workflows. [1, 2]

While many platforms focus on traditional CRM features or offer limited automation and insights, Fletum provides a more holistic approach. It excels in:

• Seamless Integration: Fletum seamlessly integrates with over 200 systems, ensuring data consistency and a unified customer view, unlike competitors struggling with fragmented data.
• Real-time Insights: Fletum offers real-time activity, conversational, and sales performance insights to optimize strategies and operations.
• Advanced Automation: Fletum's advanced automation workflows streamline processes, reduce errors, and improve efficiency compared to platforms with basic automation.
• Real-Time Loyalty Platform: Unlike platforms treating loyalty as an afterthought, Fletum has an embedded real-time loyalty platform with dynamic rewards customization.

Fletum offers numerous benefits, including:

• Boosted Revenue: By optimizing sales processes and customer engagement, Fletum directly contributes to increased revenue generation.
• Enhanced Marketing Performance: Real-time insights and automated campaigns improve marketing effectiveness and customer targeting.
• Increased Sales Productivity: Fletum empowers sales teams with real-time data, personalized offers, and automated tasks, leading to higher productivity.
• Improved Customer Satisfaction: A unified customer view and personalized interactions result in a better overall customer experience.

Fletum excels at integrating data from various channels, including online platforms, physical stores, and customer interactions. It consolidates this data to create a 360-degree view of the customer, enabling businesses to:

• Improve Sales Team Accuracy: Provide sales teams access to comprehensive customer data for improved interactions.
• Offer Blended Online and Offline Promotions: Create seamless experiences with consistent offers across digital and physical channels.
• Optimize Delivery and Restocking: Utilize real-time order and engagement data to enhance logistics and inventory management.
• Develop Targeted Campaigns: Analyze customer behavior across all touchpoints to personalize marketing messages and offers.

Yes, Fletum is highly customizable. Its multitenant architecture, based on "families" and "Entity Data", allows each business to define its unique:

• Data Models: Specify entities, relationships, and attributes that align with their specific data structure.
• Business Logic: Implement custom rules and processes that reflect their unique workflows.
• Integrations: Connect with existing systems through Fletum's open APIs (Swagger, Open API) to tailor the platform to their needs.

Yes, Fletum prioritizes data security and privacy, even in a multitenant environment. Key features ensuring data privacy include:

• Data Isolation by "Family": Data is strictly separated at the database level using a "family" identifier for each customer, preventing unauthorized access.
• Secure Querying: Queries are automatically scoped to the tenant's "family" data, preventing data leaks through malicious or erroneous requests.
• No Data Deletion Policy: A "no deletion" policy guarantees a complete audit trail, preventing data recovery loopholes.

Fletum enables real-time customer engagement through several key features:

• Real-Time Data Processing: The platform's Complex Event Processing (CEP) module, called "Cortex", processes and analyzes data in real time.
• Dynamic Audience Segmentation: Fletum segments audiences in real time based on behaviors and interactions, enabling highly targeted messaging.
• Personalized Offers and Recommendations: By analyzing real-time data, Fletum triggers personalized offers and product suggestions, enhancing customer experiences.
• Automated Notifications and Triggers: The platform automates personalized communications based on real-time events, such as order confirmations, rewards, and alerts.

Yes, Fletum offers automated onboarding workflows that streamline the process for both customers and businesses. Key features include:

• Workflow Automation: Fletum automates steps like form pre-filling, data validation, and personalized welcome messages.
• Compliance Support: The platform's workflows can be designed to adhere to industry regulations.
• Real-Time Tracking and Analysis: Businesses can monitor onboarding progress, identify bottlenecks, and optimize the process for improved conversion rates.

Yes, Fletum offers a range of tools for data analysis and reporting, including:

• Real-Time Dashboards: Interactive dashboards provide a clear overview of key metrics, such as patient numbers, conversion rates, and NPS scores.
• Customizable Reports: Users can create tailored reports to monitor specific aspects of their business, like sales performance, marketing campaign effectiveness, and customer behavior.
• Data Visualization: Fletum presents data in visually appealing and easy-to-understand formats, making it simpler to identify trends and extract insights.

Fletum leverages AI and machine learning through its "Fletum Insights AI" engine to:

• Create Hyper-Personalized Customer Segments: Precision targeting powered by AI divides customers into micro-segments based on various factors for highly targeted campaigns.
• Provide Targeted Recommendations: The AI engine suggests actions for each customer segment, ensuring data-driven strategies.
• Offer Point-Level Recommendations: AI powers real-time, point-based upsell recommendations and suggests relevant products during customer interactions.
• Generate Actionable Tasks: Analyzing sales rep behavior, Fletum uses AI to generate prioritized action items for higher impact activities.

While the sources mention use cases in retail and healthcare, Fletum's flexibility makes it suitable for a wide range of industries, including:

• Retail: Manage online and offline sales, personalize customer experiences, and optimize inventory.
• Healthcare: Improve patient engagement, streamline care coordination, and ensure regulatory compliance.
• Financial Services: Enhance customer relationships, personalize financial advice, and detect fraudulent activities.
• Telecommunications: Optimize service delivery, reduce churn rates, and personalize offers.
• Travel and Hospitality: Provide personalized travel experiences, manage loyalty programs, and optimize pricing.

Yes, Fletum offers extensive integration capabilities through its API-first approach. It provides:

• Open APIs: Developers can use Fletum's open APIs to build custom integrations with various third-party applications and services.
• Ready-Made Connectors: Fletum offers a library of over 200 ready-to-use connectors for popular applications, simplifying the integration process.

The sources do not provide information about free trials or demo versions of Fletum. To inquire about trying Fletum before subscribing, it's recommended to reach out to their sales team directly.

Fletum offers flexible deployment options to suit different business needs:

• Software as a Service (SaaS): In this model, Fletum is hosted on their servers, and businesses access the platform over the internet. This option requires minimal IT infrastructure and offers scalability.
• Platform as a Service (PaaS): Fletum provides the flexibility to deploy the platform on the business's own infrastructure or cloud environment. This option offers greater control over data and customization but requires more technical expertise.

The sources do not provide specific details about Fletum's pricing model. To get accurate pricing information, it's recommended to contact Fletum directly and discuss your specific business needs.

While the sources don't mention specific customer support channels, most software companies offer support through various means. To find out more about Fletum's customer support options, visit their website or contact their sales team.

The sources don't list specific system requirements. To ensure compatibility, it's advisable to contact Fletum directly and discuss your technical environment.

Fletum's B2B2C capabilities extend its functionality beyond traditional B2B models, allowing businesses to:

• Reach Ideal Customer Profiles (ICPs) More Broadly: Engage with key decision-makers across various platforms and channels.
• Blend B2B and B2C Strategies: Implement hybrid approaches that cater to both business and individual customer needs.
• Gain a Competitive Advantage: Fletum's flexibility in handling diverse market segments provides an edge in dynamic environments.

Fletum offers tools for sales force planning that go beyond basic CRM features. Key aspects include:

• Target Setting and Monitoring: Set sales targets based on route segments, visits, or other relevant metrics, and monitor progress in real time.
• Automated Routing and Scheduling: Optimize sales routes, assign leads to the most appropriate representatives, and automate appointment scheduling.
• Performance Tracking and Analysis: Track sales rep performance against targets, identify top performers, and analyze areas for improvement.

Fletum assists in regulatory compliance through:

• Data Security and Privacy: Its robust security features and data management practices help meet industry-specific regulations, like HIPAA for healthcare.
• Automated Workflows: Customizable workflows can be designed to enforce compliance policies, ensuring consistent adherence to regulations.
• Audit Trails and Reporting: Fletum's comprehensive audit trails and reporting capabilities simplify compliance audits and demonstrate adherence to regulatory requirements.